In order to make use of this feature, however, you will need to activate your Timeline account. Now, it can also be a way to keep track of your activities in catching Pokemon. It’s a great way to organize your daily commutes to find the most efficient way to get anywhere or just to reflect on how much you have accomplished during the day. The Google Maps Timeline feature is basically a means of keeping tabs on where you go on a daily basis. If you are one of the millions of players still catching critters and putting them in tiny balls, here are two Pokemon Go related topics on Google Maps. And who knows? You might just come across a Dragonite in the process.Even though its popularity has gone down quite a bit in areas where it was once popular, the Pokemon Go phenomenon is still going in other countries. Making decisions based on a thorough understanding of location data is helping companies disrupt their markets and what is today's tool for disruption may be tomorrow's trump card.Ĭollecting all the data that comes embedded with any mobile app is just part of the story however-it's also fundamental to unpack this data by empowering the business units within companies to analyze predict and discover the insights behind the mapped visualizations of geolocations. There's just no better way to analyze the social impact of Pokémon GO-or to understand how you can employ the app to advance your business interests-than through the use of an LI platform.Īnd location-based augmented reality games or pure location based applications are merely the tip of the iceberg. The rapid adoption of mobile applications together with the fact that there is always a location component to mobile phones massively change the rules of the game. The Pokémon GO phenomenon clearly shows how key location is becoming to the industries driven by data analysis. Understanding Location Data by Democratizing Access to It Lure Modules currently cost $1 every 30 minutes an hour of hotspot for Pokémon GO users for $2 an hour? Doesn’t that sound like an investment worth trying? By identifying the PokéStops between your business and the closest metro stations and then purchasing some Lure Modules you could easily target your advertising to attract customers to your business. Imagine that you know the closest path between a metro station and a POI that drives Pokémon GO user traffic. But while access to this digital footprint data is not likely to become public anytime soon the Lure Modules which allow you to attract Pokémon to a PokéStop for a limited amount of time could easily be used to attract players to businesses. It’s enough digital footprint data to drive some major decisions and advertisers have the added benefit of knowing that most who have chosen to download Pokémon GO share a common characteristic: they are curious about video games among other things. 100 000 000 downloads represents A LOT of people. Pokémon GO could generate loads of business oportunities with the insights provided through LI. Using LI to Advertise with Pokémon GO for Just $2 an Hour With a few simple analyses I've found that quite a bit can be done-and the good news is that all of these improvements are applicable to many other use cases. Since I first heard about the app and the game’s dynamics I’ve been following its astronomical rise in popularity and thinking about how such a cultural phenomenon could be leveraged together with location intelligence (LI) to make better decisions. In this game where users try to “catch" different Pokémon types by walking around their local neighborhoods-or by traveling to the locations that host specific species-the Points of Interest (POIs) are distributed around the world based on user-created location data previously generated by the players of a game called Ingress an earlier real-world exploration game built by Niantic Inc. Pokémon GO is Apple's most downloaded app in a first week ever and reached an estimated 100M Android downloads from the Google Play Store as of three days ago.
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